social media affects customer behavior

The Impact of Infographics on Content Marketing

Infographics became typical components of content these days and they showcase a mix of design, information and analysis that make data more valuable for a website’s audience.

Infographics create a compelling way to communicate with your audience by offering a visual representation that has a great potential of becoming viral. It combines text, images and design to represent multifaceted data that tells a story.

If you belong in an industry that requires effective representation of data in order to engage more customers and gain leads, infographics is a valuable component that you must integrate into your content.
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social media tools

Power Up Your Business Using Social Media Tools

Are you into social media marketing? Do you want to build stronger connections with your target audience?

Social media plays a huge role on the success of online businesses. But in order to get your strategies working, a lot of time and effort should be dedicated and you can’t afford to simply lose track of your campaign. This may mean huge work but with the help of social media tools, you can devise a plan and implement it accordingly to create results that will bring the best improvements on your business.
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how your facebook news feed can attract potential clients

What to Expect from the New Facebook Atlas

Facebook announced the relaunch of Atlas, an ad serving and measurement platform that can impact the strategies of marketing specialists and advertising executives through its built-in targeting and measurement capabilities.

The New Facebook Atlas: An Overview

Facebook Atlas is focused on people-based marketing that is aimed at building connections with real people across devices and platforms. It can overcome problems with cross-device advertising by targeting, serving and measuring across devices.
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social media brand

Steps to a Reputable Social Media Brand

Social media has absolutely conquered the online world and has developed several ways to keep people connected through a wide range of social media tools and platforms.

Social media’s strong impact is felt even in the online business community and it has become a must for social media to become a basic part of marketing strategies.  And to be able to create a successful social media campaign, establishing trust with your target audience is a main priority.

Is it possible to build trust among your target audience? Can you build strong ties with them?

Of course – IF you will be able to create a trustworthy social media brand.
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social media hacking

No-Nonsense Ways to Avoid Social Media Hacking

It was just recently when online users were shocked by hacks involving popular and widely used platforms such as iCloud and Gmail. This created a scare among online users especially those who use their social media accounts in keeping important and private files.

The iCloud hacking scandal left a lot of nude photos of celebrities available online and though Google already assured their followers that there is no reason for alarm regarding the supposedly Gmail hacking issue, it was still recommended to check security settings in order to keep Google accounts of subscribers secured and uncompromised.

Issues involving online security and privacy continue to leave social media account users with questions on privacy and account security. Social media hacking can cause serious trouble and bring up reasons for panic. Getting personal information and data divulged online without your consent can result in major problem but the good news is there are ways to stay free from the troubles that social media hacking can possibly bring.
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google adwords campaign

Best Practices for Google AdWords Campaign Success

The success of your Internet marketing campaign doesn’t really have to cost you a lot of money IF you can get the right strategies in place. One of the most effective solutions to promote your business online and gain ROI is by using Google AdWords. To help you come up with a successful Google AdWords campaign, this article shares some of the best strategies that you should know.

For sure even with a small budget for your Google AdWords campaign, you’d want to make sure that it is being spent wisely and be assured that your target audience are the ones who are clicking on your AdWords campaign.

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online video marketing tools

Online Video Marketing Tools to Increase Your ROI

Undoubtedly, online video marketing remains to be the most effective approach to promote  a business. Videos can be produced at a low cost. With online videos, you can enhance your digital presence and deliver a message to a great number of web users effectively.

Through online video marketing, a business is able to speak directly to its audience and consistently deliver the right message to its target market.  Video is arguably the most effective means on the planet by which to market a brand. However, you should know that online videos will only be as effective as the way they’re supposed to be if you will be able to incorporate a marketing plan that will allow you to connect with the most number of leads and gain great conversions.
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secrets of a profitable website

Take Control of Your Website’s Bounce Rate

If there is one thing that a website owner wants to keep low as much as possible, it is the website’s bounce rate.

Bounce rate reflects the number of visitors that leave a website after visiting a single page. Basically, every webpage has its own bounce rate but there are pages that you should focus on as it greatly reflects the experience that a website offers to web visitors and most importantly, your website’s potential to earn revenue.
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'nofollow' links

Exposing the Real Value of ‘NoFollow’ Links

In the world of online marketing professionals, so much focus is given on acquiring followed links in order to pass on some ‘juice’ from one website to another. Earning followed links for a client’s website has become a common practice in this industry. But even if it can bring benefits, this should not give anyone a reason to disregard the importance of also acquiring ‘nofollow’ links.

Certainly, acquiring ‘nofollow’ links for a client is not a waste of time and effort. Just like the much coveted ‘follow’ links that marketers usually work for, ‘nofollow’ links also offer powerful features that should bring remarkable improvements on how a website is recognized.

To enlighten you further, discussed in this post are the top 3 reasons why ‘nofollow’ links are valuable.
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most powerful linkedin features

The Most Powerful LinkedIn Features that Impact Personal Branding

Are you looking for ways to create a commanding personal brand online?

LinkedIn came up with upgrade on its features to ensure that your profile will be available and noticed on the right places.

Maintaining a strong reputation online depends on how well you manage your personal brand. To present more opportunities in creating a remarkable presence, the most powerful LinkedIn features have been created to help online users in making their profiles stand out.

Check out the list of LinkedIn features that can bring tremendous improvements on your personal branding.
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