Social media

2014 Social Media Marketing Trends

Do you want to know where your social marketing efforts should be focused this year?

Interested to know what’s hot and what’s not in terms of social media trends?

The social media has created some shifts on the way most people do business. Social media management platform can now be used for products and services to be marketed…and with the way things are going,  it looks like social media is here to stay.

Hashtags became of greater importance as they show up in advertisements, and short-form videos became more mainstream. For sure, there are changes ahead that social media marketers should know.

What can be expected from social media marketing? Here are social media marketing trends that you must know.

Social Media Trend #1: Social Listening

Based on a research, social listening is a strategy that was already used by the majority of social marketers in 2013, this year the statistic is expected to balloon as other social media marketers are more eager to use this strategy.

But the challenge remains as to how social listening can be used to become effective.

Here are some of techniques to use social listening strategically:

  1. Social listening is a way to interact directly with consumers. But you need to listen, understand and respond strategically to know if what you hear comes from one loud voice or a growing trend.

  2. Respond to consumers. Fulfill their expectations by offering better service and value.

  3. Build relationships. You should not just listen but create an open line of communication so that they will consider you dependable and trustworthy.

Social Media Trend #2: Social Advertising

Social advertising is attractive especially now that Facebook, Twitter, LinkedIn and other social

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media networking channels already became daily destinations for millions of consumers. 57% of marketers used social ads in 2013 and an increase is expected as more marketers are enticed to use social ads.

However enticing social advertising is, there are questions that still need to be answered.

What is the difference between a Facebook sponsored story and a promoted post?

Do social ads really work?

Social advertising can be very tricky so you need to educate yourself to know how you can leverage your social ads in today’s market. To do this you need to:

  1. Establish measurable marketing objectives.

  2. Determine your budget

  3. Identify the needs of your target audience

  4. Choose your platform

  5. Research on the types of ads available

  6. Know what your competitors are doing

  7. Optimize your site

  8. Experiment – Create your ad copy then test and measure results

Social Media Trend #3: Email Marketing

Do you thing email marketing is already a thing of the past and will no longer help your business?

This is a false assumption because undeniably, even with the overwhelming popularity of social media email remains to be an integral part of any business. Email marketing is not obsolete. In fact, the rise of social media has only made the power of emails more pronounced.

Email and social media marketing should go hand in hand. Here are some tips on social media and email integration:

  1. Use your most popular email content as your status. Likewise, you can use your most popular post as your email content.

  2. Establish enthusiasm among your audience through email content and sponsored stories.

  3. Create a Facebook status update that will serve as a teaser of your upcoming emails.

What are you waiting for? Start working on your social media marketing plan NOW!

You can achieve the greatest rewards from social media marketing even if you plan to do it on your own because of small budget.

Social Media success is right at the palm of your hands!

Modern wireless technology and social media

Here are some of the keys to a successful social media marketing plan:

  1. Determine your goals.

  2. Choose the networks that you want to gain prominence.

  3. Develop a schedule that will allow you to accomplish a variety of social media activities and make the most of them.

  4. Invest on quality content. Blog posts, videos, infographics, and images are some of the most widely used content because of the response that they can create among a wide range of audiences.

  5. Promote your social media campaign. After creating your page on Facebook or once you are done with your Twitter profile, you need to get the word out! Encourage your audience to engage or join an online community that will allow you to promote your channel. Remember that your social media presence is only worthy if your online brand is discovered.

You can develop brand awareness, generate leads, and earn loyal customers through social media – even if you have to do it on your own and with a very limited time and budget. Creating your social media marketing dashboard for business is a smart start that will allow you to stay at pace with your plans and achieve your goals hassle-free.

Earn your ROI social media. Follow the trends and discover how your business can benefit from the hottest trends in social media marketing!