social media hacking

No-Nonsense Ways to Avoid Social Media Hacking

It was just recently when online users were shocked by hacks involving popular and widely used platforms such as iCloud and Gmail. This created a scare among online users especially those who use their social media accounts in keeping important and private files.

The iCloud hacking scandal left a lot of nude photos of celebrities available online and though Google already assured their followers that there is no reason for alarm regarding the supposedly Gmail hacking issue, it was still recommended to check security settings in order to keep Google accounts of subscribers secured and uncompromised.

Issues involving online security and privacy continue to leave social media account users with questions on privacy and account security. Social media hacking can cause serious trouble and bring up reasons for panic. Getting personal information and data divulged online without your consent can result in major problem but the good news is there are ways to stay free from the troubles that social media hacking can possibly bring.
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google adwords campaign

Best Practices for Google AdWords Campaign Success

The success of your Internet marketing campaign doesn’t really have to cost you a lot of money IF you can get the right strategies in place. One of the most effective solutions to promote your business online and gain ROI is by using Google AdWords. To help you come up with a successful Google AdWords campaign, this article shares some of the best strategies that you should know.

For sure even with a small budget for your Google AdWords campaign, you’d want to make sure that it is being spent wisely and be assured that your target audience are the ones who are clicking on your AdWords campaign.

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online video marketing tools

Online Video Marketing Tools to Increase Your ROI

Undoubtedly, online video marketing remains to be the most effective approach to promote  a business. Videos can be produced at a low cost. With online videos, you can enhance your digital presence and deliver a message to a great number of web users effectively.

Through online video marketing, a business is able to speak directly to its audience and consistently deliver the right message to its target market.  Video is arguably the most effective means on the planet by which to market a brand. However, you should know that online videos will only be as effective as the way they’re supposed to be if you will be able to incorporate a marketing plan that will allow you to connect with the most number of leads and gain great conversions.
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secrets of a profitable website

Take Control of Your Website’s Bounce Rate

If there is one thing that a website owner wants to keep low as much as possible, it is the website’s bounce rate.

Bounce rate reflects the number of visitors that leave a website after visiting a single page. Basically, every webpage has its own bounce rate but there are pages that you should focus on as it greatly reflects the experience that a website offers to web visitors and most importantly, your website’s potential to earn revenue.
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'nofollow' links

Exposing the Real Value of ‘NoFollow’ Links

In the world of online marketing professionals, so much focus is given on acquiring followed links in order to pass on some ‘juice’ from one website to another. Earning followed links for a client’s website has become a common practice in this industry. But even if it can bring benefits, this should not give anyone a reason to disregard the importance of also acquiring ‘nofollow’ links.

Certainly, acquiring ‘nofollow’ links for a client is not a waste of time and effort. Just like the much coveted ‘follow’ links that marketers usually work for, ‘nofollow’ links also offer powerful features that should bring remarkable improvements on how a website is recognized.

To enlighten you further, discussed in this post are the top 3 reasons why ‘nofollow’ links are valuable.
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most powerful linkedin features

The Most Powerful LinkedIn Features that Impact Personal Branding

Are you looking for ways to create a commanding personal brand online?

LinkedIn came up with upgrade on its features to ensure that your profile will be available and noticed on the right places.

Maintaining a strong reputation online depends on how well you manage your personal brand. To present more opportunities in creating a remarkable presence, the most powerful LinkedIn features have been created to help online users in making their profiles stand out.

Check out the list of LinkedIn features that can bring tremendous improvements on your personal branding.
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google hangouts

Google Hangouts: A Better Approach to Social Video Marketing

At this point, social video marketing remains to be a strong factor that contributes to online success. Video marketing allows people to connect and clearly communicate messages to their audience, and as its importance becomes more apparent for online businesses, several products have emerged promising tremendous results in n viral video marketing. One of the products that’s worthy of your attention is Google Hangouts.

Google Hangouts offers businesses the chance to connect with clients “face-to-face”. It allows real time collaboration via live video conference which makes it easier for business to break the barriers when reaching out to customers across national or global boundaries through the unification of its chat, messenger and video conferencing features.

Indeed, it is a very useful tool for viral video marketing and to increase your knowledge about this product from Google, this article discusses some of the most important facts about Google Hangouts.
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url shorteners

How URL Shorteners Impact Social Media Marketing

The URL of your post plays a huge role on the success of your social media marketing campaign. It is certainly important to give it the right amount of attention that can equate the effort that you put into creating a great content.

One of the ways to make the best use of your URL is the use of the right URL shortener. There are already lots of websites that are using shortened URLs. When used properly, it can be one of the most useful social media tools that can effectively aid in making your social media campaign a huge success.
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google analytics metrics

What You Must Know About Important Google Analytics Metrics

Google Analytics is one of the most essential tools that majority of online marketers depend on in getting valuable data from their campaign. As this tool is a product of Google, it became the bible of Internet marketing experts. But if you are not prepared to be swamped by overwhelming amount of data, you must first identify the most valuable Google Analytics metrics that can be of great use for you.
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create connection through content

Fool-Proof Techniques to Create Connection through Content

As the competition for online presence intensifies, it has also become a huge challenge for marketers to create  connection with their audience and establish user engagement at the same time.

Most inbound marketing agents use social media channels to create a community, engage audiences and generate leads. This process involves finding prospects and fostering connections. Along with these, it is also important to find ways to interact with a new audience while nurturing the ones that you already have. It may be a difficult process but through effective content marketing strategies, connection and engagement can come instantly.

Positive engagement connects your brand with your audience on an emotional level and the good news is that you can create connection through content!

Discussed in this article are some of the most useful content marketing strategies that will surely help you create connections and drive engagement among your audience.
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