If you are a Twitter user, you must really be interested to know if your 140 character posts are doing much for your social media campaign. In response to the need of their users, the microblogging service finally made the Twitter analytics tool available for everyone through its stats dashboard.
The Twitter analytics tool has been launched in July and was originally made available for advertisers. It was only recently when other users were given access to the tool. Now that the stats dashboard can already be viewed, users can already gain access to information so that they will know the impact of their posts and assess their popularity in the social media networking channel.