Entries by Ross

The Impact of Infographics on Content Marketing

Infographics became typical components of content these days and they showcase a mix of design, information and analysis that make data more valuable for a website’s audience. Infographics create a compelling way to communicate with your audience by offering a visual representation that has a great potential of becoming viral. It combines text, images and […]

Power Up Your Business Using Social Media Tools

Are you into social media marketing? Do you want to build stronger connections with your target audience? Social media plays a huge role on the success of online businesses. But in order to get your strategies working, a lot of time and effort should be dedicated and you can’t afford to simply lose track of […]

What to Expect from the New Facebook Atlas

Facebook announced the relaunch of Atlas, an ad serving and measurement platform that can impact the strategies of marketing specialists and advertising executives through its built-in targeting and measurement capabilities. The New Facebook Atlas: An Overview Facebook Atlas is focused on people-based marketing that is aimed at building connections with real people across devices and […]

Steps to a Reputable Social Media Brand

Social media has absolutely conquered the online world and has developed several ways to keep people connected through a wide range of social media tools and platforms. Social media’s strong impact is felt even in the online business community and it has become a must for social media to become a basic part of marketing […]

No-Nonsense Ways to Avoid Social Media Hacking

It was just recently when online users were shocked by hacks involving popular and widely used platforms such as iCloud and Gmail. This created a scare among online users especially those who use their social media accounts in keeping important and private files. The iCloud hacking scandal left a lot of nude photos of celebrities […]

Best Practices for Google AdWords Campaign Success

The success of your Internet marketing campaign doesn’t really have to cost you a lot of money IF you can get the right strategies in place. One of the most effective solutions to promote your business online and gain ROI is by using Google AdWords. To help you come up with a successful Google AdWords […]

Online Video Marketing Tools to Increase Your ROI

Undoubtedly, online video marketing remains to be the most effective approach to promote  a business. Videos can be produced at a low cost. With online videos, you can enhance your digital presence and deliver a message to a great number of web users effectively. Through online video marketing, a business is able to speak directly […]

How URL Shorteners Impact Social Media Marketing

The URL of your post plays a huge role on the success of your social media marketing campaign. It is certainly important to give it the right amount of attention that can equate the effort that you put into creating a great content. One of the ways to make the best use of your URL […]

What You Must Know About Important Google Analytics Metrics

Google Analytics is one of the most essential tools that majority of online marketers depend on in getting valuable data from their campaign. As this tool is a product of Google, it became the bible of Internet marketing experts. But if you are not prepared to be swamped by overwhelming amount of data, you must […]

Twitter Analytics Tool: Stats Dashboard Now Available for Everyone

If you are a Twitter user, you must really be interested to know if your 140 character posts are doing much for your social media campaign. In response to the need of their users, the microblogging service finally made the Twitter analytics tool available for everyone through its stats dashboard. The Twitter analytics tool has […]