social media affects customer behavior

The Impact of Infographics on Content Marketing

Infographics became typical components of content these days and they showcase a mix of design, information and analysis that make data more valuable for a website’s audience.

Infographics create a compelling way to communicate with your audience by offering a visual representation that has a great potential of becoming viral. It combines text, images and design to represent multifaceted data that tells a story.

If you belong in an industry that requires effective representation of data in order to engage more customers and gain leads, infographics is a valuable component that you must integrate into your content.
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google adwords campaign

Best Practices for Google AdWords Campaign Success

The success of your Internet marketing campaign doesn’t really have to cost you a lot of money IF you can get the right strategies in place. One of the most effective solutions to promote your business online and gain ROI is by using Google AdWords. To help you come up with a successful Google AdWords campaign, this article shares some of the best strategies that you should know.

For sure even with a small budget for your Google AdWords campaign, you’d want to make sure that it is being spent wisely and be assured that your target audience are the ones who are clicking on your AdWords campaign.

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secrets of a profitable website

Take Control of Your Website’s Bounce Rate

If there is one thing that a website owner wants to keep low as much as possible, it is the website’s bounce rate.

Bounce rate reflects the number of visitors that leave a website after visiting a single page. Basically, every webpage has its own bounce rate but there are pages that you should focus on as it greatly reflects the experience that a website offers to web visitors and most importantly, your website’s potential to earn revenue.
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'nofollow' links

Exposing the Real Value of ‘NoFollow’ Links

In the world of online marketing professionals, so much focus is given on acquiring followed links in order to pass on some ‘juice’ from one website to another. Earning followed links for a client’s website has become a common practice in this industry. But even if it can bring benefits, this should not give anyone a reason to disregard the importance of also acquiring ‘nofollow’ links.

Certainly, acquiring ‘nofollow’ links for a client is not a waste of time and effort. Just like the much coveted ‘follow’ links that marketers usually work for, ‘nofollow’ links also offer powerful features that should bring remarkable improvements on how a website is recognized.

To enlighten you further, discussed in this post are the top 3 reasons why ‘nofollow’ links are valuable.
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google hangouts

Google Hangouts: A Better Approach to Social Video Marketing

At this point, social video marketing remains to be a strong factor that contributes to online success. Video marketing allows people to connect and clearly communicate messages to their audience, and as its importance becomes more apparent for online businesses, several products have emerged promising tremendous results in n viral video marketing. One of the products that’s worthy of your attention is Google Hangouts.

Google Hangouts offers businesses the chance to connect with clients “face-to-face”. It allows real time collaboration via live video conference which makes it easier for business to break the barriers when reaching out to customers across national or global boundaries through the unification of its chat, messenger and video conferencing features.

Indeed, it is a very useful tool for viral video marketing and to increase your knowledge about this product from Google, this article discusses some of the most important facts about Google Hangouts.
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url shorteners

How URL Shorteners Impact Social Media Marketing

The URL of your post plays a huge role on the success of your social media marketing campaign. It is certainly important to give it the right amount of attention that can equate the effort that you put into creating a great content.

One of the ways to make the best use of your URL is the use of the right URL shortener. There are already lots of websites that are using shortened URLs. When used properly, it can be one of the most useful social media tools that can effectively aid in making your social media campaign a huge success.
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google analytics metrics

What You Must Know About Important Google Analytics Metrics

Google Analytics is one of the most essential tools that majority of online marketers depend on in getting valuable data from their campaign. As this tool is a product of Google, it became the bible of Internet marketing experts. But if you are not prepared to be swamped by overwhelming amount of data, you must first identify the most valuable Google Analytics metrics that can be of great use for you.
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hashtag warnings

Must-Know Warnings on Hashtag Use

Hashtags are widely used in various types of social media channels and if you are a content marketer, chances are high that you have already tried to incorporate the # symbol with your content.

Hashtags offer an effective way to start conversations and join discussions but did you know that there are certain limitations that must be observed regarding hashtag use? Hashtags can work to your advantage but you must know that it can also be the other way around!
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google webmaster tools

Top 3 Features of Google Webmaster Tools

If you are into digital marketing, there are tools that you cannot afford to simply disregard. The importance of having an aggressive website is unquestionable and as the competition tightens, online marketers have so much to be thankful for useful applications including the most dependable social media tools and the Google Webmaster tools.

This article focuses on the features of Google Webmaster tools that are optimized for the major search engine, Google. It has become a very indispensable tool for webmasters as it allows them to understand and improve a website on Google search.
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essential apps to improve facebook page for business

Google Analytics: Determine the Best Traffic Source for your Website and How to Increase it

After doing some thinking, you realize WordPress’ plugin Jetpack may not be enough for your site. You need more relevant data. Whether you are on WordPress or using another CMS, you may be interested in understanding your visitor’s behavior: why do they visit your site and why do they leave so quickly? You decide to go ahead and install what you are told everybody is using: Google Analytics.
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