Most marketers are after the idea of creating successful social media campaigns and often look for strategies that can help them pursue their goals. There are social media marketing strategies that can be used for social media campaigns to become successful. However, it is ideal to put greater attention on ideas that can help create shareable content.
To be able to create a highly visible brand over social media, it is very important to create a connection with social media users, attract their interest, enable them to read your content and ensure that you will be able to tap their desire to share whatever it is that they found useful, informative, and interesting. To do that, you need to know the factors that can make sharing of content simple and automatically done.
Ideas to Create Shareable Content
#1. Make the “Share” button an essential component of your content.
You have to create a clear message for your readers so that they will be able to follow exactly what you want them to do. Make sharing buttons visible while making sure that your readers will be able to see the number of shares that your content has, as well as its popularity among other readers.
#2. Create a content that is highly contagious.
Shareable content is affected by how your audience wants to connect with other social media users and most of the time, they want to share ideas that can bring positive effects to readers. For your content to become contagious there are important factors that should guide you on creation and these include capacity to present unique and entertaining news, positive ideas, and “good to know” information. Studies revealed that most people would rather be the bearer of positive news than to cause disappointment or anxiety among other people.
#3. Offer insights on hot social media topics.
One of the easiest ways to create shareable content is to tap into topics that are current and widely talked about in various social media channels. Marketers need to react fast to be able to create unique and interesting posts from much talked about topics. Watch out for breaking news and trending topics and keep an eye on what social media users are interested in to create shareable content.
#4. Put yourself in the shoes of your audience.
Look into the perspective of your audience so that you will be able to use content that can empathize with them. Know the things that are valuable for your community and create a content that can connect with your audience emotionally. The beliefs and causes of an individual are also elements that can help in creating shareable content.
#5. Create visually appealing content.
Looks matter and there is no point arguing with the idea especially when it comes to creating shareable content. To make your content appealing to your audience, use attractive images for your content. Aesthetics is a very strong element that can make audience notice what you are offering them and at the same time appreciate it enough to make it share-worthy.
#6. Make your content readable.
Typical web readers browse through content, check main ideas, and focus more on the topics that capture their interest. If you will not be able to present your content in a readable form, there’s no way that you will attract the attention of your readers. Failure to develop shareable content also relies on how it is presented. Ideally, lengthy paragraphs must be avoided and sectioning according to topic ideas should be observed. Use of bullet points and headings are also important especially if you want to stress important points.
Creating shareable content seems to be a lot of hard work but when you’re done with it all you have to do is to use a social media management dashboard so you can manage social media accounts in one place and make sure that your content will be found by your target audience on various social media channels.
Content is king especially if you are marketing online. It will take time, effort, and brilliant ideas to come up with highly shareable content. But thanks to a social media management and marketing platform that helps in content posting, now getting found in relevant social media channels has become less painstaking.
Sign up now to take advantage of free social media management software that offers reliable assistance on content sharing.