Nowadays, establishing your presence on various social media channels such as Facebook, Google+, Twitter, and Pinterest is considered essential especially if you are managing a small to medium enterprise and wants to ensure social media success.
Establishing a strong presence in the social media is a common goal among marketers and if you want to follow the footsteps of the people who were able to make the most of their social media presence, you should know the habits that ensure success social media success so you can enjoy brand exposure, connection with your audience, and generation of leads.
In this article, find out your weak points and discover the practices that will put you on top of your social media management campaign.
Habits That Ensure Social Media Success:
#1. Using Proper Timing
In social media, poor timing can result in low engagement. It is important to know when most of your customers are online to ensure that they will be able to see your posts. Imagine if you post at a time when your target audience is not active- the chance will be high for your post to be buried and become worthless no matter how great and useful it is.
It is ideal to perform an experiment by posting content several times in one day and do this for a week or more. You can identify the perfect time to post based on the response of your audience on a particular post.
Make posting simpler by using a social media marketing tool like Postific so you can manage social media accounts in one place, schedule posts, track and monitor your campaign.
#2. Having a Defined Call to Action
Having a clear and defined call-to-action directs your audience to the results that you want to achieve for your business. Social media success can be as crucial as pointing your audience to the direction that you have set by using call to action in your content. Examples are: “Visit our website for more details”, “Contact us for enquiries”, and “Sign up now to enjoy member privileges”.
Practicing Professional Communication
Whether you want your message to be delivered casually, formally, or amusing, make sure that you will be able to do that by using a professional but encouraging tone. Typographical and grammatical errors also need to be avoided because these are the things that usually turn off the audience.
Totally Avoiding Blanket Posts
A social media account manager can get too busy but this should not be the reason to use blanket posts when distributing content. Blanket posts are content submitted to different social media channels that use the same content. Make posts look fresh and pleasing. By avoiding blanket posts, you can also take advantage of the benefits of social media channels based on ideal practices. Ideally, longer content should be posted on Facebook, visual content on Pinterest, and a maximum of 140 characters post on Twitter.
Understanding Varying Responses of Audiences
An effective social media management specialist has a clear understanding of each platform’s audience. Audiences on different social networks create varied responses depending on the messaging being used on that platform. It should be expected that your Twitter followers will respond differently to certain messaging than your Facebook fans, or Pinterest followers.
Creating Shareable Content
When developing content, make sure that it is worth sharing. Create content that offers valuable and timely information according to the interest of your target audience. Use variety on content creation and include photos and videos that will make your content more visual while making your audience more curious. You also have to keep in mind that your readers don’t want to read content that is purely about the updates on your business. By coming up with a content that is worth sharing, you can expect higher engagement rate.
Responding to Queries
Communication is important if you want to make your social media campaign successful. Feedback, good or bad is important. Keep in mind that because of your social media presence, your post can create reaction among your fans and followers. It is better to establish communication than leave them hanging. This way you will make your audience happy and contented.
A social media account manager has to effectively deal with important tasks to ensure that the results of the campaign will be successful. Obstacles may get in the way on the implementation of your strategies but by practicing the right habits that ensure social media success and with the help of free social media monitoring tools, it is a lot easier to stay on track of your campaign and get the results that you want.
Postific offers free social media management software to help you manage social media accounts in one place. Sign up now to learn more about the features of Postific and enjoy privileges to be on top of your social media marketing campaign!