google hangouts

Google Hangouts: A Better Approach to Social Video Marketing

At this point, social video marketing remains to be a strong factor that contributes to online success. Video marketing allows people to connect and clearly communicate messages to their audience, and as its importance becomes more apparent for online businesses, several products have emerged promising tremendous results in n viral video marketing. One of the products that’s worthy of your attention is Google Hangouts.

Google Hangouts offers businesses the chance to connect with clients “face-to-face”. It allows real time collaboration via live video conference which makes it easier for business to break the barriers when reaching out to customers across national or global boundaries through the unification of its chat, messenger and video conferencing features.

Indeed, it is a very useful tool for viral video marketing and to increase your knowledge about this product from Google, this article discusses some of the most important facts about Google Hangouts.
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url shorteners

How URL Shorteners Impact Social Media Marketing

The URL of your post plays a huge role on the success of your social media marketing campaign. It is certainly important to give it the right amount of attention that can equate the effort that you put into creating a great content.

One of the ways to make the best use of your URL is the use of the right URL shortener. There are already lots of websites that are using shortened URLs. When used properly, it can be one of the most useful social media tools that can effectively aid in making your social media campaign a huge success.
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google analytics metrics

What You Must Know About Important Google Analytics Metrics

Google Analytics is one of the most essential tools that majority of online marketers depend on in getting valuable data from their campaign. As this tool is a product of Google, it became the bible of Internet marketing experts. But if you are not prepared to be swamped by overwhelming amount of data, you must first identify the most valuable Google Analytics metrics that can be of great use for you.
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create connection through content

Fool-Proof Techniques to Create Connection through Content

As the competition for online presence intensifies, it has also become a huge challenge for marketers to create  connection with their audience and establish user engagement at the same time.

Most inbound marketing agents use social media channels to create a community, engage audiences and generate leads. This process involves finding prospects and fostering connections. Along with these, it is also important to find ways to interact with a new audience while nurturing the ones that you already have. It may be a difficult process but through effective content marketing strategies, connection and engagement can come instantly.

Positive engagement connects your brand with your audience on an emotional level and the good news is that you can create connection through content!

Discussed in this article are some of the most useful content marketing strategies that will surely help you create connections and drive engagement among your audience.
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twitter analytics tool

Twitter Analytics Tool: Stats Dashboard Now Available for Everyone

If you are a Twitter user, you must really be interested to know if your 140 character posts are doing much for your social media campaign. In response to the need of their users, the microblogging service finally made the Twitter analytics tool available for everyone through its stats dashboard.

The Twitter analytics tool has been launched in July and was originally made available for advertisers. It was only recently when other users were given access to the tool. Now that the stats dashboard can already be viewed, users can already gain access to information so that they will know the impact of their posts and assess their popularity in the social media networking channel.
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hashtag warnings

Must-Know Warnings on Hashtag Use

Hashtags are widely used in various types of social media channels and if you are a content marketer, chances are high that you have already tried to incorporate the # symbol with your content.

Hashtags offer an effective way to start conversations and join discussions but did you know that there are certain limitations that must be observed regarding hashtag use? Hashtags can work to your advantage but you must know that it can also be the other way around!
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google webmaster tools

Top 3 Features of Google Webmaster Tools

If you are into digital marketing, there are tools that you cannot afford to simply disregard. The importance of having an aggressive website is unquestionable and as the competition tightens, online marketers have so much to be thankful for useful applications including the most dependable social media tools and the Google Webmaster tools.

This article focuses on the features of Google Webmaster tools that are optimized for the major search engine, Google. It has become a very indispensable tool for webmasters as it allows them to understand and improve a website on Google search.
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essential apps to improve facebook page for business

Google Analytics: Determine the Best Traffic Source for your Website and How to Increase it

After doing some thinking, you realize WordPress’ plugin Jetpack may not be enough for your site. You need more relevant data. Whether you are on WordPress or using another CMS, you may be interested in understanding your visitor’s behavior: why do they visit your site and why do they leave so quickly? You decide to go ahead and install what you are told everybody is using: Google Analytics.
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trending topic

Intensify Your Social Media Campaign Using Trending Topics

Social media has become the platform that doesn’t just connect you with a worldwide audience. It has also become the venue for breaking news to circulate and become a hot topic. Most of the time, social media already captures the story even before traditional media gets their coverage and this is the reason why more people tune in to popular social networks when in search of  news that can be the talk of the town.

Social media people usually find excitement in becoming the bearer of fresh news and topics that will trend on social media channels. But it doesn’t stop at that, because trending topics also bring advantages for social media marketers who want to put their brand visible where people gather to have conversations.
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ice bucket challenge

The ALS Ice Bucket Challenge – Are You Up for It?

If you are an active social media user, you will surely notice that a lot of people are posting about the ‘ice bucket challenge’ and for sure, you have already seen ordinary people and celebrities who already take on the challenge.

It’s nice to see how people react to the challenge but to appreciate it; you must first understand what it’s really all about? Is it just a craze that craves social media attention? The answer is an absolute ‘NO’ – there is certainly more to the ice bucket challenge than what meets the eye.
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