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What to Expect from the New Facebook Atlas

Facebook announced the relaunch of Atlas, an ad serving and measurement platform that can impact the strategies of marketing specialists and advertising executives through its built-in targeting and measurement capabilities.

The New Facebook Atlas: An Overview

Facebook Atlas is focused on people-based marketing that is aimed at building connections with real people across devices and platforms. It can overcome problems with cross-device advertising by targeting, serving and measuring across devices.
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