If there is one thing that a website owner wants to keep low as much as possible, it is the website’s bounce rate.
Bounce rate reflects the number of visitors that leave a website after visiting a single page. Basically, every webpage has its own bounce rate but there are pages that you should focus on as it greatly reflects the experience that a website offers to web visitors and most importantly, your website’s potential to earn revenue.
Some of the pages that should record low bounce rate include landing pages, web pages where conversions are supposed to take place, and high-traffic pages that usually get a lot of visits.
It should be understood that having higher bounce rate is an indication that your website has a lower percentage of engaged users. Aside from your web pages, your bounce rate decreases due to the following actions performed by web visitors:
- Hitting of the back button
- Typing a different URL
- Closing the window or tab
- Clicking on an external link
Your website’s bounce rate can be determined using various tools including Google Analytics which presents detailed information about your website and the activities that your web visitors perform. Upon figuring out that your website has a higher bounce rate, there are important measures that you must put in place to check its causes and to implement solutions that can keep web visitors interested on your website’s content.
Reducing Your Website’s Bounce Rate:
Create a pleasant-looking website. Check if your choice of color is quite distracting or if the font that you are using makes it hard for your readers to read your content. Visual appeal is very powerful because even with one glance, a web visitor can decide if your website is worthy of their attention and time.
Poor Website Functionality
Poor website functionality is affected by various factors that cause disappointment among your web visitors. Check your content layout, presentation of information, navigation, technical aspects, broken links and page errors. Make sure that these aspects are carefully evaluated to ensure that it will satisfy the expectations of web users and present substantial amount of information that won’t leave them confused.
Targeting the Wrong Audience
Connecting with the wrong audience is a problem that will definitely keep your bounce rate high. In this case, web visitors leave a website for failing to find the information that they thought they’d get. Aside from getting higher bounce rate, your website might also get a poor reputation for failing to satisfy the expectations of web users. To avoid this, make sure that your website is being represented by your ads appropriately and your keywords match the products and services that your website offers. Use a social media management and marketing platform that will allow you to identify your audience and attract the attention of the right web users.
By putting the correct fixes in place you will be able to keep your website’s bounce rate at a low level, get web visitors to stick around and explore your website to allow conversion to take place.