url shorteners

How URL Shorteners Impact Social Media Marketing

The URL of your post plays a huge role on the success of your social media marketing campaign. It is certainly important to give it the right amount of attention that can equate the effort that you put into creating a great content.

One of the ways to make the best use of your URL is the use of the right URL shortener. There are already lots of websites that are using shortened URLs. When used properly, it can be one of the most useful social media tools that can effectively aid in making your social media campaign a huge success.

This post discusses some of the most important facts that you should know about URL shorteners:

What is a URL Shortener?

A URL shortener is used to convert a regular URL into a more condensed form. It comes with tracking abilities that help in determining the number of clicks that a URL has received.

One important thing that social media marketers should be aware of is that while social media websites usually have a ‘NoFollow’ tag in the links they provide as a standard commonly practiced in the indusry, URL shorteners are able to pass through this process making it possible for shortened links to be followed back by search engines.

url shorteners

How a URL Shortener Works

If you are still undecided if a URL shortener can be integrated to your social media marketing campaign, you must understand the benefits of doing so.

A URL shortener can provide the necessary data that will show you how people behave, which is not possible if your post will come with a long URL. With a shortened form of your URL, you will be able to track click-through rates, real-time engagement and even where they come from.

What are your options?

There are already various options that you can use if you want to use URL shorteners. Here are some of the most popular ones that you can try:


This is a free URL shortening service that enables metrics tracking to give data on how many people clicked a link. It presents data from human and non-human clicks and even allows sharing of links from a website to a Twitter profile.

url shorteners


This is the official URL shortener of Google. It’s free and offers statistics on the number of clicks that a link has received. This URL shortener is a web-based service that works both for Chrome and Firefox.

Overall, URL shorteners work well to improve a social media marketing campaign and can even have an effect on your SEO efforts. Your URL is an important component that you must never overlook especially if you want to make the most of the effort and time that you put in your campaign.

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