Are you running a Facebook business page? Are you satisfied by your reach? Do you often wish to get more followers or establish a stronger presence on this popular platform?
If you answered ‘Yes’ to the questions above then this article is a must-read for you.
A lot of business owners have opted for a Facebook business page to gain a strong command in the industry and create a community that is composed of their target market. To be able to do this, you don’t just need social media tools to help with its management, you must also create a Facebook business page that is supported by key elements that will help your business effectively reach out to its consumers.
Key Elements to Check on Your Facebook Page
Your Page’s Username
This is an initial consideration that people managing their Facebook page should not overlook. Your Facebook page’s username will appear as its URL. It is absolutely important to choose a username that will help people find your business by merely checking your URL. It will help if you can do a keyword research to identify the terms that most of your target users are using.
To have a unique page username, you are required to have 25 likes. Make it short and specific. This way you will be able to easily connect with the people who are searching for products or services that you offer.
It is also possible to change your username but you have to know that it will require you to update the links that you use on other sites. Links bearing your old username will no longer work and you need to update the accounts associated with your Facebook page manually.
Your Cover Photo
Cover photos should be given the right amount of attention because it represents your business and gives Facebook user an overview of what you do. Choose a cover photo that will not mislead Facebook fans to avoid losing the chance to connect with your target audience. You can also maximize the space used for your cover photo because now your contact details and call to action button can be added to it. With a relevant image for your cover photo, it will be easier to create a connection with your audience and make a familiar mark out of your brand.
To define your brand further, you need to show the history of your business. Your timeline can be used not just for posting status updates right away, but to likewise create a unique story that will explain more about your business and be included on the ‘About’ section of your page. Showcase the history of your business from the day that it started, the partners you acquired, and the improvements it went through the years. Remember that most clients easily put their confidence on companies that show transparency and instill greater trust on those who reveal their identity.
As Facebook continues to create modifications to improve the experience of users, you need to bank on your Facebook business page to ensure that the chance to increase connections and make your brand known will not suffer the same way that you invest time and effort to create an innovative and one stop blog that defines your business and remarkable enough for web visitors to value.
Your Facebook business page is the channel that links you to your audience. Aside from engaging in effective ways to manage your Facebook business page, you also have to take advantage of the elements that can make your brand evolve along with the changes on Facebook’s algorithm.