With Postific you can have two ways of tracking - Branded tracking and Bit.ly Tracking. Bit.ly is very famous URL shortener that is used by millions of people and it's very popular. It's included into all our packages and it just requires you to have free account on bit.ly
Branded URL Shortener
One of the biggest advantages of Postific is that you can post links to different social networks with your own domain name and still have access to your click-through statistics.